Plus Size Fashion

 Good News – There are More Options!

The average American woman is a size 14 so why is it that so many stores only carry pieces up to a size 12?  If they do offer additional sizes why are they in some remote corner of the store?  The myth is “plus size women don’t shop”. What a load!  

The good news is things are changing.  New designer, Melissa McCarthy, requires stores that carry her line, Seven7, to put her clothes in the same area as all the other lines – no putting Melissa in the corner! Target and ModCloth are two retailers that unveiled swim campaigns starring women of all sizes.  You can log on to ModCloth and see plus sizes fully integrated into the site.  

US teens are changing the fashion world too.   They are purchasing less from the juniors section and significantly more in the plus size markets.   Some of FTF’s favorite places to shop for plus size clothing are below.

Plus Size Fashion! (1)



Torrid logo


Torrid has 300 locations and a great online site.   They offer plus size clothing and accessories for women and teenage girls sizes 10-30 and they offer curvy sizes 10-26.  Torrid has a great selection of Halloween options. There are over 400 Torrid stores in operation so it is a great place to shop with friends.  If you prefer to let your fingers do the walking they have a great catalog and run great promotions!



ModCloth bills itself as a really fun, friendly spot for style and decor that’s as expressive and unique as you are! They offer sizes from XS to 4X!  What FTF loves about this site is that they offer things you don’t see everywhere!  Modcloth also offers free shipping on orders of $75 dollars or more.

maurices logo



Maurices  is inclusive, diverse and ageless. They offer sizes 1-24 and fit all shapes and sizes. Their style is flowy and flattering and celebrates being feminine. We outfit our customers’ lives with versatile pieces to take her from workday to weekend.  They have 1,000 stores in the US and Canada and is a great place to shop with friends!


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